A good website audit takes into account all the factors that can influence your website’s success: From your perspective, your customer’s, and Google’s.
Conducting a comprehensive website audit involves examining page performance before you undergo massive changes, like a full website redesign or launching a new search engine optimization (SEO) campaign.
Basically, a website audit helps you identify if your site is optimized in a way that helps you achieve goals associated with traffic and what areas you can improve upon to boost performance to hit those goals.
The challenge here is simple: A website audit consists of many moving parts.
In fact, there are lots of technologies you could use and varying approaches to each individual step. With that in mind, every “step by step guide to a website audit” is going to look different. But that doesn’t mean there’s no such thing as a right way to do your site audit.
A comprehensive website audit actually has five parts. A large team can sometimes work on all five simultaneously, but we find that following them in the order given will help you build on the insights each step provides and cut down on duplicate work.